Words that provoke an Emotional Response – Marketing firms have an inside secret that aids them to create compelling content and advertisements. They know there are certain words in the English language that, when read, create an emotional response. The big names in marketing use those words every day to write compelling copy that increases the potential for higher sales volume.
Those words are words that create a specific positive thought or pull on the emotional senses that each of us possesses. They make certain suggestions that give us warm feelings about the products or services we review, and the security needed to trust the company involved. Those words also add a time constraint, another secret in marketing, which compels people to act before they “miss out” on something.
Absolutely accurate advantage aggressive already amazing approved attractive authentic bargain beautiful better big bonus celebrate challenge colourful colossal commanding complete confidential convenient crammed delivered dependable direct discount easily effective electrify enchanting endorsed enormous essential everlasting excellent exciting exclusive expand experienced expert exquisite extraordinary extravagant famous fantastic fascinating foolproof force foremost fortune full gallant genuine gift gigantic golden greatest guaranteed helpful highest honour huge hypnotise immaculate immediately impressive improved incredible indescribable informative inspect instructive interesting invincible largest latest lavishly liberal lifetime limited limitless lowest magic magnificent magnify mammoth matchless maximum miracle noble noted odd outperforms outstanding overpower personalised pioneer popular powerful practical preferred private professional profitable proven quality quickly radiant rare recommended reduced refundable reliable remarkable revealing revolutionary scarce scorecard seasoned secrets security selected sensational simplified sizable skilled solid sparkle special spirit startling stimulate strange strong sturdy substantial successful superior surprise tempting terrific tested timeless tremendous turbocharged ultimate unconditional unearth unique unlimited unparalleled unprecedented unsurpassed unusual urgent useful valuable wealth weird wonderful wondrous you.
Incorporating this lexis into your content will help generate the emotions needed to move potential customers from potential to customers. You need to inform your visitors while also giving them adequate reasons to act upon your information. By adding some of the words from above, you can add a time constraint to your offering that compels people to take advantage of it. Failure to add a time constraint can allow someone to bookmark your proposal and then forget about it. By adding a time constraint, you compel them to act now, not later. Why would you want to spend all that time in design to generate the emotions needed to compel a visitor to buy only to allow them to bookmark the site and forget about it? Implementing the psychological marketing strategies will set you well on your way to higher profits through heightened sales volume.
I am a social media marketing professional and Managing Director of Panther Interactive Marketing a social media marketing agency http://www.socialmediastrategy.org.uk Panther was founded in 1994 & has clients across the UK, with a focus in the midlands – Nottingham, Derby, Leicester & London areas. Panther Interactive Marketing specializes in social media, social media marketing, and social media networking as well as more traditional marketing methods. We help clients blend their social media into their overall marketing mix. Panther’s team helps businesses grow in the UK and internationally with measurable ROI.
We offer social media courses and training to businesses from large multinationals to small home-based businesses. We also have a wide range of packaged and bespoke social media services that we offer at very competitive rates.
We also run the UK focused Social media
Web ‘monster job board’ which is packed with social media, marketing and digital marketing jobs http://www.marketingjobsuk.uk.com